The Power of Money can Rescue our Planet

Reading the London Evening Standard a couple of nights ago - I saw a comment by David Nussbaum UK Chief Executive of World Wildlife Fund -

Power of Money can Rescue the Planet 

"London uniquely placed," he writes, "to tackle climate change and not cause it." And he urges Londoners to all do their bit by considering their own investments, how their pensions and savings are deployed, and this responsibility extends, he says, to businesses, charities, educational institutions and so on. Now isn't that just what I wrote about in Healing this Wounded Earth - but we are seemingly just not ready yet for that message Mr Nussbaum.

Yes we have so much power in the way we spend our money. 

But as Upton Sinclair once said,

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

(Just a note to my readers - if you have a Kindle this book, together with Why Religions Work, will be at the special promo price of just £0.99 or $ equivalent for the month of June only.) 

Saving the habitat of the Polar Bear

Whilst many bury their heads in the sand and ignore the effects of global warming, refuse to accept that urgent actions are required, how heartening it is to know that others are actually cracking on and taking positive measures to try to lessen the effects and at the same time preserve some of its most iconic victims.
The World Wildlife Fund and Coca-Cola are in partnership to rescue the Arctic habitat of the Polar Bear. The role of Coca-Cola is to raise awareness and funds for this initiative, in a project called Arctic Home.

This is just one of many conservation projects run by the WWF in partnership with many different corporate organisations, as well as "U.S. government agencies ...such as the U.S. Agency for International Development, U.S. Department of State, U.S. Fish & Wildlife Service, National Oceanic & Administration, U.S. Department of Agriculture, and others."
They need our support. Please follow the links and read more about the work they do on a global basis.